Every major platform is now packaging GEO into standardised tools. It looks like the SEO playbook repeating itself. It isn't. SEO handed users a hundred links and let them choose; AI hands them three answers and chooses for them. That single change decides who wins — not the best optimiser, but whoever grants admission.
SEO and Generative Engine Optimization are often pitched as rivals. The truth is more useful: most of the work is shared, but a few decisions pull the two in opposite directions. Here is how to tell them apart and a playbook for doing both.
Generative AI search changes how websites get discovered. This post explains why being cited by AI is becoming more important than ranking on page one, and what to do about it.